The beauty industry is full of luxurious packaging, lofty promises, and sky-high price tags.
While some products are worth the splurge, others simply don’t live up to the hype.
If you’re looking to save money without sacrificing results, here are 8 beauty products that just aren’t worth the investment—and what you can use instead.
1. High-end mascara
Most mascaras, whether R170 or $700, have very similar formulas. The real difference? Branding and packaging. Plus, mascara should be replaced every 3 months for hygiene reasons, making a luxury tube a short-lived indulgence.
Save instead: Try drugstore favorites like Maybelline Lash Sensational or L’Oréal Voluminous, which rival or beat luxury options at a fraction of the price.
2. Luxury face mists
A R850 mist is often little more than fancy-scented water. While they may feel refreshing, most don’t deliver meaningful skincare benefits.
Save instead: Opt for a hydrating mist with proven ingredients, like Avene Thermal Spring Water or make your own with rose water and glycerin.
3. 24K gold skincare
Despite the glamorous appeal, gold doesn’t have well-supported skin benefits. In fact, it can cause irritation in sensitive skin.
Save instead: Choose serums with proven actives like niacinamide, vitamin C, or hyaluronic acid for real results.
4. Cellulite creams
These creams often overpromise and underdeliver. Temporary effects might come from ingredients like caffeine, but they won’t eliminate cellulite.
Save instead: Focus on regular exercise, dry brushing, and hydration. If you’re interested in visible changes, consider professional treatments over topical creams.
5. High-end makeup brushes (For non-pros)
Unless you’re a professional makeup artist, you likely won’t notice a major difference between a R1770 brush and a R170 one—aside from the price tag.
Save instead: Brands like Real Techniques, e.l.f., and EcoTools offer high-quality brushes that perform beautifully.
6. Luxury lip balms
Whether it’s R80 or R800, the core ingredients in lip balms are often the same—think beeswax, shea butter, and petroleum jelly.
Save instead: Go with classic, effective options like Aquaphor, Vaseline Lip Therapy, or Burt’s Bees.
7. Overpriced sheet masks
A R250 sheet mask is often no more effective than a R35 one. And since they’re single-use, they don’t offer much long-term value.
Save instead: Invest in a hydrating serum (like The Ordinary Hyaluronic Acid 2% + B5) that you can use daily, or grab affordable Korean sheet masks in bulk.
8. “Miracle” hair oils or serums
Many of these are silicone-heavy and only create the illusion of healthier hair. They smooth, but don’t repair.
Save instead: Look for pure oils like argan oil, jojoba oil, or coconut oil, or stick with a tried-and-true product like OGX Argan Oil Serum.
Final thoughts
Looking good doesn’t have to break the bank. By focusing on products that offer real, science-backed results, you can build a beauty routine that’s effective, affordable, and clutter-free. Don’t let the glittery packaging fool you—sometimes, less really is more.
