With 2025 in full swing, South African travellers are heading to these European destinations in record numbers.
Most are, eager to explore new destinations that offer culture, adventure, and unforgettable experiences.
From iconic cityscapes to hidden gems, five cities are topping the list: Amsterdam, Dublin, Lisbon, Brussels, and Munich.
These spots are not just for tourists—they’re perfect for anyone seeking something unique and exciting.
European trip, Amsterdam: A blend of history and model cool
Amsterdam continues to captivate South Africans. The Dutch capital offers a perfect blend of history, culture, and style, according to Home, Food And Travel.
Its iconic canals, charming streets, and world-renowned museums are just the start. “Amsterdam offers something for everyone,” says Johannes Radebe, a frequent traveller to Europe.
“Whether you’re biking through picturesque neighbourhoods or enjoying Dutch treats, there’s always something to discover.”
European trip, Dublin: Warmth and culture await
Dublin, often dubbed the ‘friendly city,’ is drawing more South Africans than ever. Its rich literary and musical legacy appeals to those keen on history and tradition, according to the BBC.
“Dublin is where stories come alive,” says traveller Megan de Klerk. “The Irish are known for their hospitality, and the city’s lively pub scene makes it unforgettable.”
European trip, Libson: Affordable luxury with soul
Lisbon is shining as one of Europe’s most affordable luxury destinations. The city’s golden light, winding streets, and rich culture make it irresistible.
“Lisbon has this unique vibe,” shares travel blogger Tanya Moller. “It’s a city where the past and present meet and the food is delicious!”
European trip, Brussels: Where tradition meet modernity
Brussels offers a mix of old-world charm and cutting-edge culture. As the European Union’s capital, it’s a city brimming with history, art, and innovation.
“Brussels is fascinating because of its unique blend of cultures,” says local guide Paul De Smet. “You can admire medieval architecture, then sip on a Belgian beer in a modern café.”
European trip, Munich: Tradition and adventures in Bavaria
Munich offers South Africans the best of both worlds—rich traditions and breathtaking landscapes.
Known for its famous beer halls, including the legendary Hofbräuhaus, Munich is the heart of Bavaria.
“Munich is lively, yet steeped in tradition,” says adventurer Pieter du Toit. “You can enjoy a beer in the city and then escape to the Alps for skiing or hiking.”
