DJ Tira’s efforts to recruit Sweet Guluva for Durban July spark social media reactions! Social media has been buzzing following DJ Tira’s attempt to recruit Big Brother Mzansi winner Sweet Guluva as the face of the Afrotainment Marquee at this year’s Durban July.
After Sweet Guluva walked away from the Big Brother house with R2 million, DJ Tira took to his social media platforms to make an open request for the reality star’s participation in one of the most anticipated events of the year.
DJ Tira’s Social Media Request
DJ Tira, who is known for his influential role in the South African music industry, made a direct appeal to Sweet Guluva, saying:
“@SweetGuluva for Afrotainment Marquee Durban July?”
The post quickly garnered attention from both fans and industry insiders. In a follow-up post, DJ Tira reached out again, but this time to Sweet Guluva’s manager, saying:
“@SweetGuluva manager, please hit me up so we try to conclude this deal.”
These posts have sparked an outpouring of comments and reactions, with fans and social media users expressing their thoughts on the potential collaboration.
@SweetGuluva manager please hit me up so we try to conclude this deal…. Ku late #AfrotainmentMarquee #DurbanJuly #SweetGuluva
— Makoya Bearings (@DJTira) March 24, 2025
Social Media Reactions
Sweet Guluva’s Big Brother Mzansi win has undoubtedly increased his popularity, and many fans are eager to see how he will leverage his newfound fame.
Sweet Guluva for Durban July
However, some social media users have expressed mixed feelings about DJ Tira’s request for Sweet Guluva to be part of the Durban July event.
One user commented:
“So my G will never get his moment alone. Brand builders, our job is going to be tougher than I thought.”
This comment highlights the idea that Sweet Guluva, despite his individual achievements, may be overshadowed by the growing influence of brands and personalities in the entertainment industry. For some fans, this underscores the challenges that come with being a public figure, especially after a big win like Sweet Guluva’s.
On the other hand, there were also supporters who welcomed the idea of Sweet Guluva joining DJ Tira at the prestigious event. Another user wrote:
“Yes please Malume, Sweet Guluva will definitely bring entertainment.”
These fans believe that Sweet Guluva’s vibrant personality and recent success would add immense value to the Afrotainment Marquee, ensuring an unforgettable experience for attendees at the Durban July.
One fan even suggested that Sweet Guluva’s presence would be made even more special with his girlfriend, Ashley Ogle, by his side. This user posted:
“Together with his girlfriend Ashley Ogle, KwaZulu-Natal babies and the stars of Big Brother Mzansi season 5.”
The mention of Ashley Ogle, who has also gained attention through her relationship with Sweet Guluva, adds an extra layer of excitement to the prospect of their joint appearance at the event.
A Growing Spotlight on Sweet Guluva
Since winning Big Brother Mzansi, Sweet Guluva has become a trending figure, and his relationship with Ashley Ogle has only added to his appeal. Both have captured the public’s imagination, with fans eagerly awaiting their next move. DJ Tira’s proposal to bring Sweet Guluva into the fold for the Durban July seems to be a natural progression, given the rising star’s increased visibility and popularity.
The Durban July, often dubbed one of the most glamorous events in South Africa, offers an ideal platform for Sweet Guluva to further cement his place in the entertainment industry. The event, known for its fashion, music, and celebrity appearances, could provide him with an opportunity to make a lasting impression.
The Power of Social Media and Public Relations
DJ Tira’s social media outreach reflects the power of platforms like Instagram and Twitter in shaping public relations efforts and negotiating deals in the entertainment industry. His posts show a clear attempt to engage Sweet Guluva and his team directly, using the informal yet highly effective nature of social media to make professional connections.
This move not only highlights the growing trend of using social media for business purposes but also exemplifies the relationship between public figures and brands in today’s digital landscape.
Conclusion
As Sweet Guluva’s star continues to rise after his Big Brother Mzansi victory, DJ Tira’s invitation for him to join the Afrotainment Marquee at Durban July reflects a growing interest in the reality star’s potential in the entertainment industry.
Whether Sweet Guluva accepts DJ Tira’s offer remains to be seen, but one thing is clear: social media reactions have only amplified the anticipation surrounding his next career move. Fans, brands, and public figures alike will be watching closely to see how this collaboration develops.
