The Takealot group has continued on its path to profitability, with the group recording a strong performance as it continues to outperform international competitors, namely Amazon.
In its financial results for the six months ended September 30, 2025, its parent company Naspers said that Takealot achieved substantial growth.
“The group continued to broaden its market reach and successfully launched external fulfilment services to support third-party sellers,” Naspers said.
“Takealot maintained its important presence in South African e-commerce, outperforming international competitors while advancing towards full profitability.”
In 2024, Takealot saw a rise in competition with e-commerce giant Amazon launching its online marketplace in South Africa.
Although Amazon is the largest e-commerce company in the United States, Takealot still remains the dominant player in the local market.
Data from Google Trends shows that Takealot has remained a far more popular search for South African consumers than Amazon.
In its latest results, Takealot saw revenue grow by 23% in local currency, excluding mergers and acquisitions, with gross merchandise value (GMV) also up 16%.
The group’s adjusted earnings before interest, tax, depreciation and amortisation (aEBITDA) increased by US$10 million (R170 million per current exchange rates) in local currency, excluding M&A, to $28million (R485 million), which Naspers called a step change.
Takealot.com—the online retail business, including the newly launched TFS fulfilment operation—saw revenue up 32% (26%) to US$385 million. GMW rose 17%, supported by a 16% increase in orders.
Takealot’s subscription programme, TakealotMore, was able to strengthen customer loyalty and cross-sell opportunities, with subscribers now accounting for 21% of the group’s GMV.
Mr D achieved 12% (10%) revenue growth to US$65 million (R1.1 billion), supported by 14% GMV growth with the grocery segment accelerating GMV by 47%.
Mr D saw an EBITDA of US$3 million (R50 million) in 1H26, maintaining profitability while scaling its offerings across food, grocery, and retail categories.
With Naspers remaining coy about the exact Takealot figures, the group uses aEBITDA to present growth in such metrics in local currency, excluding the effects of changes in its composition.
However, adjusted earnings before interest and tax (aEBIT) still showed a loss for the period at $4 million (~R69 million), though reduced from $12 million over the same period last year (H1 2025).
These figures represent pro-forma reporting, excluding Superbalist, which was sold at the start of September 2024.
