Johannesburg, South Africa – 18 March 2026 — Township culture is once again taking centre stage as Skipper Bar announces the return of Kasi Kulture, a campaign that celebrates the heart, creativity, and everyday hustle of South Africa’s kasi communities.
Now back for its second edition, Kasi Kulture 2.0 arrives bigger and bolder. The campaign shines a spotlight on the authentic energy found in township streets, from fashion and music to the relentless hustle that defines the kasi lifestyle.
This year’s campaign features well-known South African artists Kid X, Masterpiece YVK, and Umtanakubo, each of whom reflects the sound, influence, and spirit of township culture.
Kasi Kulture 2.0 Highlights Township Identity
Through a mix of digital storytelling and cultural conversations, Skipper Bar is inviting people across South Africa to share their own experiences of Kasi Kulture. This includes how they dress, how they hustle, and the pride they carry for where they come from.
The campaign continues to position township culture as a powerful force in shaping trends and identity across the country. It recognises the kasi not only as a place of residence, but as a source of inspiration, creativity, and ambition.
“Township culture has always been one of the biggest drivers of trends in South Africa,” says Skipper Bar Brand Manager Tevin Sebela. “With Kasi Kulture, we want to celebrate that authenticity and show love to the communities that continue to inspire music, fashion, and lifestyle across the country.”
A Campaign Rooted in Real Stories
For many South Africans, the kasi is far more than just a place. It is where dreams are built, where creativity thrives, and where culture is born.
With Kasi Kulture 2.0, Skipper Bar continues to honour the real stories, real people, and real pride that make township culture one of the most influential forces in South Africa today.
South Africans are encouraged to join the online conversation by sharing what Kasi Kulture means to them using the hashtag #SkipperBarKasiKulture2.
About The Blue Falcon Group
The Blue Falcon Trading (Pty) LTD is one of Southern Africa’s leading fashion brand groups. The group operates seven chains across South Africa, Botswana, Lesotho, Mozambique, Namibia, and Zambia.
Its portfolio includes Studio 88, Side Step, Skipper Bar, ellesse, DMD, John Craig, and Aeronautica Militare, among others. The Blue Falcon Trading (Pty) LTD was acquired by the Mr Price Group in 2022.
The group offers a wide range of international brands at competitive prices, including ellesse, adidas, Nike, Puma, Levi’s, Guess, Vans, Converse, Superga, New Balance, and The North Face, among others.
About Skipper Bar
Skipper Bar has been a destination for men’s fashion for more than 50 years. The brand has grown from a small knitwear store into a major retailer offering both local and international brands.
Now part of the Studio 88 Group, Skipper Bar stocks well-known labels such as adidas, Vans, Levi’s, Dickies, Ellesse, as well as its own London Republic line.
With more than 200 stores across South Africa, Lesotho, Botswana, Swaziland, Mozambique, and Namibia, Skipper Bar remains a trusted name in township and urban fashion. The brand also operates online, bringing fashion directly to customers’ doorsteps at competitive prices.
