In this Business Talk interview, Cheslyn Jacobs discusses the importance of making banking beautiful and customer-centric in South Africa.
Jacobs is the CEO of GoTyme Bank – a position he has held since the beginning of 2026.
He is a founding member of GoTyme Bank and has extensive experience within the organisation.
Jacobs worked at Standard Bank and Deloitte before joining GoTyme Bank – previously TymeBank – in 2012 as a sales and distribution manager.
He quickly climbed the ranks to take on roles like national operations manager at Tyme Infield and Head of Sales and Services. He was appointed to the latter role in 2019, the year GoTyme Bank launched.
Jacobs was then appointed as Chief Commercial Officer in 2022 and played a key role in driving revenue generation and business growth.
He holds a BCom in Industrial Psychology from the University of the Western Cape and a Postgraduate Diploma in Business Management from the University of Pretoria’s Gordon Institute of Business Science.
The interview
In this Business Talk interview, Jacobs unpacks what GoTyme Bank’s “Banking Made Beautiful” brand launch messaging means.
He explains how GoTyme Bank is different from other banks and reveals why the bank is giving its staff shares in the business.
Jacobs also discusses the launch of GoTyme Bank’s new app, which has already surpassed one million customers less than three months in.
He reveals why it has been embraced so quickly and shares the key features of the new app.
Jacobs then shares why GoTyme Bank has been expanding its on-the-ground presence.
He concludes the interview by explaining how GoTyme Bank is fulfilling its promise of bringing banking as it should be to life.
Watch the full interview below,
