If you want to ensure your brand is top of mind at all times and trusted, then you need always-on branding campaigns on news websites.
This was the finding of an IAB study, which stated that advertising within news sites results in the following:
- Consumer trust in brands advertising within news increases because of associations with preferred news sources.
- Brands that advertise within news are more likely to see increases in consumer perception or other positive attributes.
- Consumers are more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources.
BusinessTech – South Africa’s largest and most influential business news website – makes this easy for companies to achieve through its always-on display campaigns.
This includes homepage takeovers, category takeovers, and run-of-site banners.
BusinessTech also takes care of all aspects of a display advertising campaign – including running the campaign, optimising its performance, producing reports, and creative design.
Put your brand on BusinessTech
BusinessTech’s readers are highly influential in terms of the purchasing decisions their businesses and households make, thanks to their positions of authority.
It is read by C-level executives, business owners, company directors, managers, and professionals every day – and continually putting your brand in front of them is key to establishing a strong presence in the market.
This makes BusinessTech the perfect place for companies looking to position their brand as a market leader.
To find out more about advertising on BusinessTech, click here.
