Coffee is the second most traded commodity in the world after oil. Although enjoyed worldwide, the industry is known to be highly unethical. This is because the cost of producing a single coffee bean is higher than the price it sells. Bean There is a Direct Fair Trade Coffee Company in Johannesburg that imports the top 2% of high-quality coffee from small-scale farms across Africa. Including Ethiopia, Tanzania, Burundi, DRC and Rwanda. Let us look at how Fair Trade has worked for them.