Rapper Boity
While many South African musicians dominate the stage and airwaves, some have built successful ventures beyond music.
Whether for passion, financial security, or pure business acumen, these artists have transformed side hustles into thriving enterprises.
Let’s explore five musicians making waves outside the limelight.
1. DJ Zinhle – From Hitmaker to Business Mogul
DJ Zinhle isn’t just a powerhouse on the decks—she’s a savvy entrepreneur. She built an empire with Era by DJ Zinhle, a successful accessories brand, and Boulevard Rosé, her luxury sparkling wine. Her sharp business mindset proves she’s more than just a DJ.
2. Nadia Nakai – Beauty Boss
Rapper Nadia Nakai expanded into the beauty industry with her cosmetic line, Naked. The brand offers lipsticks, foundations, and more, catering to diverse skin tones. Her venture into cosmetics showcases her entrepreneurial spirit beyond music.
3. J’Something – From Music to Menus
Mi Casa’s frontman, J’Something, turned his love for food into a booming business. He owns Artistry, a popular restaurant, and has starred in cooking shows, effortlessly blending music and cuisine.
4. Boity – Rapper and Businesswoman
Boity has mastered both entertainment and business. She launched Boity Pink Sapphire, her fragrance line, and BT Signature, a sparkling fruit drink brand, proving her brand extends beyond rap.
5. Cassper Nyovest – Sneaker King & Liquor Brand Owner
Cassper Nyovest knows how to make money moves. He owns Root of Fame, a sneaker line under Drip Footwear, and Billiato, a premium alcoholic beverage brand, solidifying his status as a business mogul.
