Yanga Chief
Award-winning South African rapper Yanga Chief has opened up about the highs and lows of his music journey.
He shared how embracing his cultural identity has shaped his authenticity and growth in the industry.
Speaking in a recent interview, the What If? hitmaker reflected on the emotional rollercoaster he’s faced throughout his career.
“Life is very unpredictable, you know? To be sitting here today, feeling the kind of love I have received, it is different. Compared to other years, when I felt unappreciated or misunderstood, this moment feels special,” he said.
Yanga, who has been spending more time in his home province, the Eastern Cape, revealed that reconnecting with his roots has helped him rediscover his purpose as an artist.
“I realised that spending more time with myself and my culture is essential for me as a musician right now. I’ve collaborated with many, been in Joburg, and done all of that. But now, I want to stay true to myself. Maybe it’s my moment, or maybe it’s just the season, but I can’t pretend to be someone I’m not,” he explained.
The rapper known for blending Xhosa heritage with modern hip hop sounds said the genre has evolved into a space that allows African artists to express themselves freely, instead of imitating Western culture.
“We were pressured to imitate American culture, but now it’s the opposite, they have to seek us out. That’s what hip hop means to me now: the freedom to be fully myself. Hip hop gave me a home because it allows me to be authentic. The more genuine I am, the more love I receive from the scene. That’s what keeps me motivated.”
