The North Mob, a collective made up of Trophy, Orieblxckmaestro, Carlow Picasso, and Major Ricey, has officially released the music video for their track “maatla, thata” featuring LaCabra. The video is now available on YouTube, following the initial audio release that came out in March.
Since its release in March, “maatla, thata” has been circulating within the local hip hop community and gaining consistent attention. The track has been discussed across different platforms, where listeners have engaged with its production style, delivery, and collaborative structure. Its presence in the local scene has contributed to increased visibility for the artists involved, particularly as part of The Northmob’s growing catalogue.
The newly released music video expands on the original audio by adding visual representation to the collaboration. It presents all contributing artists in shared and individual scenes, reflecting the structure of the track itself. LaCabra’s feature appears integrated into the overall performance, aligning with the collaborative nature of the release.
The North Mob’s lineup brings together distinct individual styles under a collective identity. Each member contributes verses and presence that align with the group’s approach to collaborative hip hop projects. Trophy, Orieblxckmaestro, Carlow Picasso, and Major Ricey each maintain separate artistic identities while participating under the Northmob banner.
LaCabra’s feature adds another layer to the track, reinforcing the collaborative aspect of the release. The combination of different voices and flows contributes to the structure of the song, which has been part of its reception since the audio debut.
The music video’s release marks a continuation of the track’s rollout, transitioning the project from an audio-only experience to a visual one. It follows the trend of local artists using video releases to extend the lifespan of singles and strengthen audience engagement after initial streaming release phases.
“maatla, thata ” is now accessible on YouTube, where viewers can watch the official music video and engage with the latest visual presentation of the track. The release adds to The North Mob’s ongoing output and further documents their collaborative work within the hip hop space.
